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The Agriculture Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Farm Shop and Direct Sales Award
From the field straight to the customer.
About this category
This award recognises a farm shop, box scheme, vending, market or online business selling farm produce directly to customers. Judges look for the quality of the produce, the customer experience, local sourcing and business results.
Eligibility
Open to UK farm shops and farmers selling direct to customers.
Judging criteria
- Quality of produce
- Customer experience
- Local sourcing
- Business results
- Community
Qualitative criteria
Customers who know where their food comes from.
Metrics
- Sales
- Customer numbers
- Reviews
- Share of produce from the farm or locally and repeat custom
Additional criteria
Entries should include a short account of the farm or business, supporting figures such as yields, herd or flock performance, costs or margins where relevant, and, where possible, comments from customers, buyers, advisers or neighbours. Figures can be given as ranges or percentages and nothing in an entry is shared beyond the judging panel. Judges consider the size, type and location of the farm, so a small upland holding competes on equal terms with a large lowland estate.
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